So make sure to keep your posts updated and fresh. Note: Posts that are more than 6 months old will get archived unless a date range is specified during the publishing process. Therefore, you shouldn’t post off-topic or irrelevant content just for the sake of adding keywords to your Google My Business page.īusiness Profile posts should be relevant to your business and help your customers better understand your type of business. (You’ll find out more about that strategy later in this guide.)Īlso, keep in mind that Google’s content policy requires you to only publish content that creates a positive experience for your customers. What’s also good about these articles is that you can change keywords on Google Business posts wherever you see fit to improve your results. ![]() This is also a free way to gain more organic traffic to your website without having to spend money on Google Adwords. That way, you can keep your Business Profile optimized for the phrases and terms that matter most for attracting the right customers for your business. There are three main types of posts you can create:Įach time you create a new post, make sure to add your keywords to the content. “You can connect with existing and potential customers through your Business Profile on Google Search and Maps through posts.” And, “Posts can include text, photos, or videos to promote Business Profiles.” The next step for how to set keywords in Google My Business is to add them to the business posts on your Business Profile. Put Keywords In Your Google Business Profile Posts (More on this topic later is discussed later in this guide.) 2. This is the easiest way to improve relevance for your Business Profile, which is a top-ranking factor in Google’s algorithm for GMB listings. The first step for how to add keywords to Google My Business is inside your business description. Add Keywords to Your Google My Business Description
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